This project is a proposed redesign of Herschel's Heritage Bag (2017). The images below are my process of analysis of the item and the changes I would make to the bag based on my lifestyle as a university student.
Illustrator flats of the final proposed design, which included:
- further padding in the straps
-Elimination of faux leather and instead continuous cordura fabric
-Small pockets made from webbing on the internal back panel of the bag
-External water bottle sleeve
-Padded laptop sleeve as well as a loose pouch
-Larger padded handle made with cordura
Ideation process, including a tear sheet and cardboard model analyzing the original bag as well as sketches of the proposed redesign. Through thoughtful examination of the bag I was able to appreciate the function and ergonomics of the item while considering what changes I would make.