This project is a proposed redesign of Herschel's Heritage Bag (2017). The images below are my process of analysis of the item and the changes I would make to the bag based on my lifestyle as a university student.
Illustrator flats of the final proposed design, which included:
- further padding in the straps
-Elimination of faux leather and instead continuous cordura fabric
-Small pockets made from webbing on the internal back panel of the bag
-External water bottle sleeve
-Padded laptop sleeve as well as a loose pouch
-Larger padded handle made with cordura
PROCESS
Tear sheet analysis of original bag
Initial redesign proposal sketches
Through careful examination of this bag, I was able to appreciate the function and ergonomics of the item and have an in-depth understanding of what could be changed.